With 500+ million hyperactive users, Facebook has become the hub of personal as well as corporate branding. The beauty of Facebook is that it does not discriminate between the big players and small businesses. Everyone can enjoy excellent branding features, including fan pages, sharing resources, interacting with potential clients through discussion forums and commenting to name just a few.
Your Brand Fan page can also go a long the way in your online brand reputation management as you can use it to establishing your brand awareness and building your social proof. If you are a business owner, we strongly recommend that you create a separate branding page and NOT include your company information on your personal profile and the reason is simple: you wouldn’t want potential customers to know where you spent your last vacation or see some of your silly comments on a funny video. Thanks to the constantly improving Facebook privacy setting, you CAN separate business from pleasure easily and effortlessly.
Yeah, history can be ultra-boring but not when it comes to Facebook!
When it first started, the Facebook privacy model revolved around networks – communities of several social unites like schools, organizations…etc.
Later on, the networks expanded to regions and whole countries including China and India. However, as Mark Zuckerberg explained, after millions of people became members of the same network, privacy was in stake which gave birth to Facebook’s new privacy model.
Through your profile’s privacy settings, you can give general permissions to friends, friends of friends or everyone. To make your life easier, Facebook has a set recommended privacy settings that you can take advantage of (recommended settings are displayed below). On top of that, you could decide with who to share each individual status update, video, photo album, and more.
Also to keep up with the increasing number of users who access Facebook through mobile phones, new mobile privacy controls were created.
I guess you would agree with me that one of the main reasons behind Facebook’s ever increasing popularity is that it is constantly evolving to meet the needs of its huge population. (a recent statistic revealed that Facebook users would constitute the 3rd largest nation worldwide!).
Now, you can reap all the branding rewards that Facebook has to offer and enjoy your full privacy. Thank you Facebook!