Social Divas (1) – You Go Girl!
In: Trend Spotting
Author: Heba Hosny
18
Jan
2011
The social media scene is brimming with influential women who rightfully earned the “Social Diva” title. Each of them managed to print her unique mark and establish herself as a sought-after industry leader. Throughout our “Social Divas” post series, we will be shedding light on some of them. Let’s get started…

- Laura Fitton

fastcompany.com
Laura Fitton (@Pistachio) is the brains behind oneforty, an online marketplace dedicated to Twitter tools.
Call us your Twitter outfitter – we’re a marketplace for you to find, rate, collect and share the best applications and services in the Twitter ecosystem. To understand Twitter’s value, you need to see it in context. Twitter apps and services make that happen. But right now, they are extremely difficult to find, compare, understand and share with others. oneforty tackles each of these problems. – oneforty.com
Laura didn’t settle for her CEO position at oneforty. On top of that, she’s the founder of Pistachio Consulting, the first-ever Twitter for Business consulting firm. She also co-authored Twitter for Dummies book, to name just a few of her outstanding accomplishments.
- Amy Jo Martin:

bajillionhits.biz
Amy Jo Martin (@DigitalRoyalty) is the founder of Digital Royalty (dR) which brags more than 1 million Twitter followers. dR facilities the development of effective social media strategies and digital integration for corporate/entertainment brands, professional athletes, sports teams, leagues and more.
dR impressive clients list include big names such as NBA’s Shaquille O’Neal, Chicago White Sox, PGA’s Bubba Watson, Discount Tire and Ultimate Fighting Championship (UFC).
The number one secret behind Amy’s smashing success is her innovative spirit:
We’re not afraid to experiment. As long as we listen first. We’re pioneers of zany ideas. Ideas such as Shaquille O’Neal’s “Random Acts of Shaqness”, like Twitter Tag or ShaqDay, and groundbreaking social media partnerships. These are the products of our firm. – digitalroyalty.com
- Shonali Burke:

waxingunlyrical.com
Shonali Burke (@shonali) is a self-proclaimed social media geek and an award-winning PR expert. On top of that, she’s an independent consultant and an accredited business communicator. Shonali can be found speaking at conferences or Waxing Unlyrical on media and communications topics. This is how she describes herself:
I am continuously inspired and energized by the power of strategic and measurable communication to facilitate and impact business goals and, more importantly, to make a positive impact on the world we live in. That is why I work in public relations and communications. That’s why I hope most people do what they do, and particularly in public relations and communication.
- Mari Smith:

smartblogs.com
Mari Smith (
@Mari Smith) is a proud Scottish Canadian, a Keynote Speaker, a Trainer, and a highly acclaimed social media consultant. She helps businesses harness the power of social media starting from envisioning and developing strategic social media plans all the way through implementing and
measuring their effectiveness. Facebook, in particular, is where Mari shines and her
Facebook page says it all. She is the author of “Facebook Marketing: An Hour A Day” book, published by published by Sybex (Wiley).
- Toby Bloomberg:

realwomenonhealth
Toby Bloomberg (@TobyDiva) is known for her “corner-grocery-store” perspective on social media relationships. She also helps businesses achieve effective, real-time customer service through social media. Her 15+ years of marketing experience gives her a huge advantage compared to other so-called SMM consultants. This is how she describes her passion for social media:
My love and strengths are in building strategic marketing plans that use Interactive/new media as a core tactic and integrate traditional into one master branding plan. Good at seeing the big picture with an eye to detail. Always with the customer at the center. Always research-based.
Reading through the outstanding contributions of all these social divas was so refreshing and uplifting to me. How about you? Did you feel inspired by their stories? What other names would you nominate to be part of our Social Divas post series? Thanks in advance for your valuable contribution

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- Tags: Amy Jo Martin, branding, digitalroyality, facebook, facebook marketing, influential women in social media, Laura Fitton, Mari Smith, Shonali Burke, social media for business, social media strategy, social media women, Toby Bloomberg, twitter, twitter for business, Twitter for dummies
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