“I am brilliantly different and it’s working for me!” – a statement Seth Godin has been shouting out loud in actions; not just words.
I must admit that I am blown away by Seth Godin as a marketing legend and at some point in time, I decided to take him as a success model. So, I decided to dig deeper about him and was startled to find out that…
1. Seth Godin NEVER Tweets!
No kidding! Go ahead and check out his @SethGodin account. The first sentence on his bio says: Seth Godin is not active on Twitter. In fact, he made it crystal clear that: Anyone who says they’re me on Twitter is lying.
Virtually everyone who has internet access (starting from the United States President all the way to a homeless guy in India) tweets every now and then. But our beloved Seth Godin begs to differ!
It seems that tweeting is not his cup of tea! He prefers milk as you can see in his squidoo lens. Mr. Godin, allow me to dedicate the following mini-poem to you:
Drink the milk
Drink it cold
Take my word for it
You’re outrageously bold! (“Bold” as in courageous! What were you thinking?…lol)
Lucky for us, we can still access his @ThisIsSethsBlog account that auto-tweets his blog posts and brags 70,000+ followers.
2. Seth Godin Is The Only Blogger Who Writes Outstanding, One-sentence Blog Posts!
I’ve read zillion times that successful bloggers must offer rich content and if you check out popular blogs such as SME or mashable, you will notice that they constantly deliver lengthy and comprehensive posts. Yet again, Seth Godin doesn’t seem to go with the flow.
Interestingly, I’ve never seen other bloggers writing ultra-short blog posts that go viral like crazy. Never! (if you know anyone else who does, please fill me in.)
Seth Godin is so gifted in micro-blogging from his personal blog. Do you think that’s the reason behind him leaving the poor Twitter bird shivering in the dark?
Yes, his posts may be short in size but they are huge in value. In fact, at some point Technorati ranked his blog as the number one blog written by a single individual worldwide. Here’s just one example:
The job of the CEO isn’t to check things off the agenda. Her job is to set the agenda, to figure out what’s next. Now that more and more of us are supposed to be CEO of our own lives and careers, it might be time to rethink who’s setting your agenda. – A blog post from Seth Godin’s blog
See what I mean by huge value? That’s why; I wasn’t a bit surprised that this post (published on April 17th) was tweeted 800+ times and liked 700+ times on Facebook.
3. “Poke The Box” Smash Hit…
If any sane or sober reader dared to ask me (after all I mentioned above) why his latest book “Poke The Box” is only 85 pages and has neither a title nor a table of contents, I would be dumbfounded! The man is brilliantly different for heaven’s sakes. Please try to get that.
I did mention in the beginning of the article that at some point I wanted to look up to Seth Godin as my success model. In other words, I wished to take the same exact steps he took to become a legend of my own someday. That’s a costly mistake many people make: trying to copycat “A-listers” only because they admire them.
Recently, I enjoyed listening to a very profound Guy Kawasaki interview conducted by Copyblogger‘s Brian Clark. What struck me the most is that Kawasaki advised people not to take Apple (where he worked back in the days) as a marketing example! In spite of Apple’s killer success, the brains behind product development there was so gifted that they barely needed to conduct market research prior to creating new products.
What if other companies, in their relentless quest to follow Apple’s tracks, neglected market research WITHOUT having equally competent people in charge? The results could be drastic!
I haven’t made my point yet but hang in there…I will!
That’s a major leap in the right direction if you ask me.
The point I’m making here is that Seth Godin is a living legend because he managed to tap into his unique gifts and use them to the fullest. And “unique” here is a keyword.
So, don’t fool yourself into trying to replicate him or any other idol of yours because you will fail miserably! Simply put: there’s only one Seth Godin on this planet!
The good news is that if Seth Godin is brilliantly different, so are you. In fact, the one thing you must learn from him is how to identify your unique gifts and leverage them. Go for it! become your own legend.
One last word of advice: As you soar so high in the sky of success, don’t abandon the poor Twitter bird along the way! Seth Godin is so cruel! Don’t you agree?
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