In a nutshell, content curation means filtering content and digging for the best possible information on a certain topic. With the online information overload, content curation is no longer a luxury; it’s a must!
If you, as a savvy Twitter marketer, managed to constantly provide curated content in your tweets, your tweeple will be grateful that you saved them burden of doing it on their own. As a result, your Twitter influence will skyrocket in no time.
Here are 7 more reasons why Twitter marketers should master content curation.
1. You are What You Tweet!
If you get in the habit of constantly providing quality tweets (interesting, informative and unique) to which tweeple will react by saying: “Aha! I didn’t know this before” or “That’s something interesting to try out”, you will shine like a pro in the Twitter Sphere.
Your devoted tweeple will be intrigued to know the guy/gal behind the good stuff and you will see much more Twitter traffic coming to your site/blog.
3. Create New Twitter Bonds
Whenever you curate content in your tweets, make sure to refer to the author with his/her Twitter username. Your kind gesture will grab their attention and could be the beginning of a mutually beneficial relationship.
4. Blast Off Your Retweets
When tweeple value your tweets, they will be happy to do some viral marketing on your behalf and spread the word about you to their followers. In Twitter jargon, viral marketing equals retweeting. I love this word!
5. Boost Your Brand Awareness
Now that you are well-known for your quality tweets, tweeple will want to read your own content as well which, in turn, will boost your corporate branding efforts. (Always make sure that your personal content (article, video, audio…etc. ) is outstanding.)
6. Maximize Your Niche Market Domination Chances
It goes without saying that you must maintain a good balance between fun, personal tweets and marketing-related tweets. With the latter type, when you stick to providing quality content that your niche market is hungry for, your chances of dominating it will increase accordingly.
7. Stay Tuned in For The Latest Trends
People won’t be so impressed with outdated content. In your relentless quest to establish yourself as a killer content provider, keeping up with the latest trends is out of the question. It would be great if you are the first to tweet about a new trend relevant to your target market.
In addition to all the above rewards, content curation is a great learning experience. On the one hand, you will find out more about your industry. On the other hand, you will figure out how to find real diamonds in the rough and separate the meat from lettuce content-wise. That’s a valuable skill to have. Don’t you agree?
What’s your take on the whole content curation issue? Do you agree that content curation on Twitter is as important as it is on other social media sites? Your valuable contribution is much appreciated.
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