Mind-Blowing Stats on The Hours Social Marketers Spend on Social Media! What If You Can Slash Them in Half…

In: Garious Press|Tips and Tricks|Trend Spotting

Author: Heba Hosny

7 Jun 2011
If you feel you’re spending too much time on social media, rest assured that you’re not alone!

Did you know that the average Facebook user spends around 6.5 hours per week on Facebook alone, while the average YouTube user spends 15 minutes per day watching videos?

As for Twitter, no need to say that the time spent there is on the rise especially after recent studies have shown that a whopping 600 million Twitter searches are made every day. On top of that, the 50 million “tweet record” of 2010 is expected to double this year!

Enough talk! Watch this video and prepare to be amazed…

When SME surveyed 3300 internet marketers for their 2011 Social Media Marketing Industry Report, 58% of the participants admitted that they use social media 6+ hours per week , while 34% were investing 11+ hours. That’s a LOT of time if you ask me.

SmartBlogs.com, on the other hand, raised the following poll question:
How much time do you spend on social media each day? and these were the answers:

  • No specific time – 17.59%
  • Always less than 1 hour – 21.36%
  • 1 hour at maximum – 21.61%
  • 2 to 3 hours – 20.10%
  • 3+ hours (too much time) – 16.08%
  • Not enough time – 3.27%

These responses reveal that a staggering 57% of the poll participants spend at least 1 hour per day on social media and more than 50% of them spend at least 2 hours.

Where do you fall in this spectrum? Are you on the verge of becoming a social media addict?

If so, allow me to “borrow” Dr.Phil’s famous addicts’ question: How it’s working for you so far?

Well, Aaron Eden, the brains behind Garious, had been there! He realized that he was spending way too much time on social media and decided to seek social scheduling tools for help but:

Everywhere I looked I kept finding scheduling tools that required I chose the dates/times for every single message. What’s the point of scheduling if it takes you twice as long as posting manually?!? – he explains.

This is how Garious saw the light! Necessity is the mother of invention.

Eden designed Garious to be the “set it and forget it” social scheduling solution. All you need is to provide as many number of social updates as you wish, give a date range and let Garious do all the monotonous work on your behalf.

The following video tutorial says it all…

In the What’s the ROI of Your Mother? article, I argued that ROI and social media don’t rhyme! But I still believe that time is money. You can certainly increase your ROI if you can slash your social media time in half and focus on growing your business instead.

Finally, you can work smart, not hard on your SMM campaign! I invite you to give Garious a try and let me know how you spent all your spare time. To your success!


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