Did you know that liking your Facebook page is not enough to get your posts on your fans top news feeds?
In other words, if your fans visit your page every blue and hardly comment on your posts, your page updates will NOT appear on their top news feeds.
So how can you keep your fans hooked to your page after liking it?
Use your page for intelligent personal/business branding. Simply put: You must give your page visitors a crystal clear idea of who you are and what you offer
Give your fans interesting ways to engage with your page
I firmly believe that pictures speak way louder than words! Here are some visual examples for a healthy dose of Facebook marketing inspiration. Enjoy!
Examples of Intelligent Personal/Business Branding on Facebook
How about creating a “Who is your name?” page tab with a beautifully designed visual bio? Thanks Gary Vaynerchuk!
If you want to offer detailed information about your brand in an organized fashion, you can go for HyperArts Web Design TabPress tool. (Notice how they created a feeds tab to integrate external social activities (tweets/blog) to their Facebook page. Smart!)
The Social Media Examiner Facebook page has an “Our Team” Tab – another great way to share more information about your business.
Examples Of Intelligent Page Fan Engagement Techniques On Facebook
Reveal tabs are very effective in arousing your “fanwannabees” curiosity and can be extremely useful for promotions and give-aways.
The Facebook reveal tab idea is simple: we have special information that we share exclusively with our fans. Intrigued? Click the “Like” button to find out!
The following to two images show a reveal tab in action (before and after liking the page):
If people are not interested in buying products right from your Facebook store, how about sharing them with their friends? Thanks Lady Gaga!
Here’s a screen shot of Kawasaki’s book reviews page tab.
Allow your fans to share stories of how your brand changed their lives to the better. That’s the best practical testimonial I could think of. Thanks Facebook!
T. Harv Eker chose to go for a clean welcome tab with a clear call-to-action.
What’s your take on these tips? Which of them you would apply on your own Facebook page? And hey, if you came across other interesting Facebook page ideas, please feel free to share them with us. Thanks for sharing!
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