Is there really an effective way of measuring the effectiveness of your social media campaign? There have been plenty of talks about social media analytics and whether numbers do lie these days. Just what platform and tools are the best for you? Matthew Snodgrass of WCG World interviews Marshal Sponder, the author of “Social Media Analytics: Effective Tools for Building, Interpreting, and Using Metrics” – in this podcast that will give you an insight on how to track your data and interpret it smartly.
To Listen to this Podcast, please click HERE.
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