In the News: Staying in Touch on the Social Web

What makes social networking so popular? Perhaps, it all comes down to human touch, version 3.0. When two-thirds of adults use social networks to connect with family and friends, it only makes perfect sense. Are we seeing a different kind of social climbing these days? Believe it or not, small businesses are embracing social media like no other, and they’re more likely to respond to comments about their brands. As for the business of self-promotion, creating your personal brand has never been this easier… to mess up?

Why are Social Networks so Popular?
( Source: San Francisco Chronicle )

Anyone who’s not using a social network probably wonders what the fuss is all about. But for those who use Facebook, Twitter or LinkedIn, and that’s more than half of all adult Americans, the answer revealed by a new study… READ MORE

Social Network Users’ Main Focus is Staying in Touch
( Source: PC World )

Two-thirds of adults online use social media like Facebook, Twitter, MySpace and LinkedIn, primarily to maintain connections to friends and family, according to the results of a survey by the Pew Internet and American Life… READ MORE

A Different Kind of Social Climbing
( Source: Recruiter )

A bit of angst is starting to spoil the prevailing social media zeitgeist that this new era of communication is a sort of recruitment panacea. Certainly Twitter, Facebook, LinkedIn, Foursquared, Google Plus and, increasingly… READ MORE

Small Businesses are Responding to Social Media Comments
( Source: Small Business Trends )

I’m so pleased to see more and more small businesses embracing social media to market their businesses. Constant Contact’s Fall 2011 Attitudes and Outlooks Survey, released today, proves that the change is… READ MORE

Your Career: The Perils of Self-Promotion
( Source: Fortune )

Shama Kabani spends much of her time teaching entrepreneurs and CEOs to promote themselves on social media. She wrote a well-received book, The Zen of Social Media Marketing, owns a growing digital marketing… READ MORE