Podcast Mondays: Do You Really Need a Marketing Technologist?
In: Podcast Mondays
Author: issacrea
14 Nov 2011When technology has become the core platform in what marketers do, it only makes sense to become tech-savvy these days. It may take more than just intuition to find ways in truly appreciating and employing tech tools that will best create strategies for content marketing, and many more. Collecting data and interpreting it has evolved, and those who are adept at using the latest tools are surely on a competitive edge. Scott Brinker, of Ion Interactive, talks about this and more in this discussion from Marketing Prof’s episode of MarketingSmarts.
To Listen to this Podcast, please click HERE.
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