Is there more to numbers when it comes to measuring your social media marketing strategy’s success? Can you really measure your ROI on the Social Web? Everyone who wants to do business online knows that taking advantage of social media to market their brand is a wise thing to do these days. Yet, not many understand this new media on how to have an effective way of measuring results from the campaign. John Lovett, auther of the new book ‘Social Media Metrics Secrets‘, talks about this and more in this podcast interview featured by Beyond Analytics.