In the News: Social Media Trends for 2012

Many businesses realize that social media is all about relationships, and conversation matters a lot.  Just how big are your ears?  Engagement is the key, no doubt, and the game gets bigger when it comes to mega trends for 2012.  Powerful?  You bet!  The key perhaps is not just content marketing, but making sure that context is king.  You can’t please everyone though and culture clash do happen on the Social Web.  This is totally avoidable!  Now comes the major question of them all: Will email marketing be dead in 2012?

When It Comes to Social Media, How Big Are Your Company’s Ears?
( Source: Forbes )

In the social enterprise, employees collaborate easily and use social media to connect with customers as they never could before. The social enterprise is about listening, analyzing and engaging with your customers and employees… READ MORE

Social Media in Sports and Entertainment: Three Mega Trends in 2012
( Source: Huffington Post )

The age of mass adoption of social media is upon us. The sheer numbers of profiles on social platforms is legendary at this point — hundreds of millions of profiles on Facebook, Twitter, LinkedIn around the globe… READ MORE

Social Media Plus Content Marketing Can Yield Powerful Results
( Source: Business2Community )

“Content is King.”  The words are stated so often that few people question them.  Yet, kings can be both fickle and demanding sorts.  And, let’s face it; for those who work in social media, and areas like marketing… READ MORE

8 Ways to Avoid Social Media Culture Clash
( Source: Information Week )

Becoming a social enterprise doesn’t just happen, and it doesn’t always happen easily. Workers and executives well-entrenched in their ways of doing things may be resistant to, for example, engaging customers… READ MORE

Will Email Marketing Be Dead in 2012? A Sales Guru Gives His 5 Predictions
( Source: Business Insider )

Sales guru, Tyler Garns, Director of Marketing, Infusionsoft, shares his predictions for email marketing in 2012. As 2011 comes to a close, email marketing steps out of the ring… READ MORE