In the Reel: Breaking the Social Media ROI Myth

When it comes to social media marketing, what exactly is the ROI of spending hours on Twitter, Facebook, YouTube..or even your blogs?  Social media is all about communication and there lies the crux:  Is ROI all about return on investment or return on influence?  Is calculating ROI a taboo?  Perhaps, you can calculate the ROI of your communication devices and  David Meerman Scott takes you on that challenge..