Trending News: Social Media Meets Real Estate

When it comes to social media marketing, many are still in the dark as to where and how to connect with leads, prospects and customers to ensure that business goals are met.  Is it all about a question on management, branding.. or both?  Can real estate professionals get down to the bottom of social media engagement by mixing best practices with SEO?  Two things are certain though: Your online reputation matters a lot and measuring the impact of your campaign is very much real.

theBrokerList for Commercial Real Estate Professionals
( Source: AG BEat )

Commercial real estate has a small segment of innovators that are pushing for transparency in the industry, some focusing on data, others focusing on listings, and others focusing on connecting brokers… READ MORE

Zillow Lets You Ask Facebook Friends for Neighborhood Advice
( Source: ZDNet )

Online real estate database Zillow this week announced the launch of Neighborhood Advice. The new feature helps buyers and renters learn about neighborhoods from their Facebook friends (without giving away their exact location, of course)… READ MORE

5 Social Media Management Tips for Real Estate Businesses
( Source: Social Media Today )

For Social Media freelancers  the real estate industry will be the source of some of your most lucrative clients. Social Media platforms hold enormous potential for Realtors to grow their business, sell and let more property and promote new listings… READ MORE

Where the Real Money is Made with Social Media
( Source: Geek Estate )

We all need to make money from the activities we spend our time on. Social media is no different. Every so often, there is talk about social media being a waste of time and the ROI not being… READ MORE

Tools to Avoid a Social Media Disaster
( Source: Inman News )

Before social media, the words of a dissatisfied real estate client had considerably less power than they do now, according to Jimmy Mackin, a Facebook trainer and founder of The MLS App… READ MORE

Real-estate Pros Hopeful About Apps, Social Media in New Year
( The Seattle Times )

When Cynthia Nowak was buying her first condo 10 years ago, her Realtor drove her from neighborhood to neighborhood and buffeted her with a huge stack of papers for every property they looked at… READ MORE

And more Social Media Sizzling News..

Why Online Reputation Matters to Small Business
( Source: Small Business Trends )

You’re a small business owner. Most of your customers are the people who live within 25 miles of your storefront. Why does it even matter what the Internet has to say about your brand? That has no impact on your bottom line… READ MORE

How to Pick Between Two Logical Options
( Source: INC )

Ever find your team debating a decision in which there are two very different yet justifiable solutions to a given problem?  We all have. Very often these are the most contentious and most complicated decisions… READ MORE

10 Lessons in Brilliant Marketing
( Source: Entrepreneur )

During the height of her popularity, Paris Hilton once fired this retort at critics: “It will work. I am a marketing genius.” Sadly, those of us who aren’t as blessed must face the fact that creating a campaign that captures millions… READ MORE

Social Media Marketing: Measuring Impact For Real
( Source: CMS Wire )

Let’s say your brand has ten thousand followers on Twitter and an even greater number of fans on Facebook. Congratulations! Now what? While fan base growth and engagement were high priorities in 2011, a majority of companies… READ MORE