In: Real Estate 2012
Author: Heba Hosny25 Apr 2012
No doubt you will have seen these weird looking icons popping up in a variety marketing strategies, but do QR codes really have a place in the property market? For those that don’t know, QR codes are the new tech savvy way for users to be redirected to your website by simply scanning their mobile device over the icon.
Before you start plastering these little codes over all of your advertising it is worth considering some vital points. QR codes are aimed at the Smartphone audience. So for this to work efficiently, your site must be optimized for viewing on a mobile device. Furthermore, despite their rapid growth, some of your audience may not know how these icons work. Be sure to include some small text that clearly explains that this will require them to download a free reader from their app store.
This is the most obvious starting point. By placing these on your board, anyone passing by can quickly and easily scan the QR Code and be redirected to the details page for that specific property. Another major perk is that all of these scans are tracked, meaning you can easily detect ROI (return on investment) for every board.
It has always been a major issue tracking success from mail out advertising. In the same way as we discussed previously, all transactions through a QR code are automatically tracked. Not only that, but you can tailor your campaigns to suit your local audience, meaning different areas can be redirected to a tailored experience just for them.
In this day and age where we are seeing a major shift to all things digital, so you would right to ask if business cards still have a place. In my opinion they do, but how we perceive and interact with them is changing. QR codes allow users to quickly scan your card, automatically saving all of your details to their Smartphone device.
Try and think outside the box when setting the page your card will redirect to, this is your opportunity to really stand out. Consider a bespoke page that includes a video and clear message detailing how you are aware they have came via a QR Code – they will be sure to take more notice.
This is another opportunity to really harness the power of QR codes. By scanning the icon on the print out users can be redirected to a page including video tours and interactive floor plans. This is a much more compelling experience and could be the deciding factor when converting a sale.
Probably not the first place you will think of placing the icon but ask yourself, how many people actually see your vehicle? The answer is simple, a lot! This is a valuable advertising opportunity, by adding a QR code anyone passing by can quickly scan your QR code and instantly see a list of all of the properties currently for sale or to let in their local area, as well as your contact details.
QR Codes are here to stay and are fast becoming a major influence in marketing campaigns. If you are already using these icons as part of your advertising strategies then we would love to hear how you have got on and if they have been effective.
About the author: Andrew Potter regularly contributes interesting and insightful articles to both UK and overseas property forums. He runs his Online Estate Agent one of the UK’s leading online estate agents where you can find a range of useful tools and guides to assist in the sale or rental process.