We have interviewed many Realtors over the past months. Some of them are happy with their social media marketing outcomes; while others feel that social media is time-consuming and unpredictable.
There is a very specific marketing style that is common to Real Estate agents who are acquiring actual clients on social media. On the other hand, there is an opposite marketing style associated with the second group.
What is YOUR Real Estate marketing style? This is what answering our quiz will help you discover.
I love Anthony Robbins’ timeless tip: “Questions are the answer”. In other words, asking the right questions can lead to life-changing revelations.
Instead of taking the easy route of dictating how you should use social media marketing to create a thriving Real Estate business, today, I decided to put you on the path of self-discovery and self-correction.
Introducing Garious’ ultimate social media marketing quiz for Real Estate professionals. Enjoy!
Q1: How many social networks are you a member of?
(A.) None (B.) 1- 5 (C.) 5+
Q2: Why did you choose these particular social networks?
(A.) They are popular.
(B.) I know that my target clients are active there.
(C.) They are fun!
Q3: How frequently do you use social media?
(A.) I am active on social media at least 3 times a week.
(B.) Whenever I have time for it!
Q4: What type of content do you publish on social media?
(A.) My listings and Real Estate market trends only.
(B.) Any information that is relevant to my target clients.
(C.) Foursquare notifications only! ( I have seen several Realtors’ Twitter profiles that include nothing (and I mean nothing!) but Foursquare notifications and the screenshot below says it all! I sincerely hope you are NOT one of them. I had to spill the beans on this one. That’s a WRONG answer!)
Q5: Do you use social media automation tools such as HootSuite?
(A.) Yes (B.) No
Q6: How do you use social media automation tools?
(A.) To schedule my social updates
(B.) To “listen” to prospective home-buyers questions about my neighborhood
Q7: When you find a question from a cold prospect on social media, how do you react?
(A.) Directly offer your services to them.
(B.) Offer them prompt and in-depth response to their questions and stop there.
(C.) Answer their questions promptly and thoroughly but keep the conversation going by asking clarifying questions and offering your phone number.
Q8: How do you react when a warm online lead (email list subscriber) asks you a question?
(A.) You answer when you have time!
(B.) You answer promptly and thoroughly via email.
(C.) You answer promptly and thoroughly via email but also give my cell number and offer to answer more questions by phone if they wish.
(D.) You answer their questions publicly via blog post and credit them for inspiring your to offer great value to the rest of the readers.
(E.) C. and D.
Q9: Which of the following does your blog (and social profiles) include today?
(A.) Your phone number and mailing address
(B.) A Recent photo of yourself
(D.) About me page
(F.) At least two of the above
(G.) All of the above
Q10: How are you incorporating video into your overall social media marketing strategy?
(A.) You create house-tour videos and create personal videos to discuss Real Estate trends and answer reader’s questions
(B.) You do not have time for videos!
(C.) You have few house-tour videos only.
How To Make The Most Out of The Quiz?
A problem is defined as the gap between the current situation and the desired situation. If you are unhappy with some answers, come up with a plan to rectify the situation within your own time and budget.
For example, if you are unhappy with your video presence, you can take a “baby step” of say creating 2-minute video blog posts bi-weekly. This is very doable for most people.
In other words, I urging you to get as close as you can to the ideal answers in order to make the most out of your social media presence.
Stay tuned for next week’s post as I will be elaborate on the “right” answers with practical tips and examples. Until then, feel free to share your thoughts on the quiz and the insights you gained by solving it. To your success!
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