Surprisingly, there is no “right” answer to this question! In most cases, it is enough to have select few social networks in order to focus on creating powerful presence there. However, if you have enough resources to be effectively present in a multitude of social networks, then by all means; Go for it!
(By resources here, I mean outsourcing social media marketing to an agency or hiring social media professionals to take care of your SMM activities.)
The bottom line is that you need to be active in wherever you decided to create a social media profile because mediocre social presence is as useless as having no presence at all!
Q2: Why did you choose these particular social networks?
(A.) They are popular. (B.) I know that my target clients are active there. (C.) They are fun!
I am sure that you guessed that “B” is definitely the correct answer to this question. Still, you may be asking: “How can I know for certain if my target clients are active on these networks?”
Q7: When you find a question from a cold prospect on social media, how do you react?
(A.) Directly offer your services to them. (B.) Offer them prompt and in-depth response to their questions and stop there. (C.) Answer their questions promptly and thoroughly but keep the conversation going by asking clarifying questions and offering your phone number.
In plain English, A cold prospect is potential client that you do not know well. When cold prospects approach you with a question, they are probably putting you on an initial “screening test”.
If you were alert enough to answer their questions thoroughly and promptly, you have won half the battle as some of your competition could have done the same.
That’s why; you need to do more! Take your newly born relationship to the next level by asking clarifying questions to prove that you are so keen on offering them a superior service. Even better, include your phone number in your reply and encourage prospects to call you for more information. According to Tom Ferry, this tip works like charm in converting cold leads into warm leads (and hopefully customers).
Q8: How do you react when a warm online lead (email list subscriber) asks you a question?
(A.) You answer when you have time! (B.) You answer promptly and thoroughly via email. (C.) You answer promptly and thoroughly via email but also give my cell number and offer to answer more questions by phone if they wish. (D.) You answer their questions publicly via blog post and credit them for inspiring you to offer great value to the rest of the readers. (E.) C. and D.
I guess the “right” answer is self-explanatory here. The key is that you try to make the most out of a private question that can showcase your expertise.
Instead of taking the easy route of hitting the reply button, answer their question via blog post for the benefit of your blog readers.
On the one hand, you will shine like a pro. On the other hand, other readers will feel encouraged to ask you more questions.
Q9: Which of the following does your blog (and social profiles) include today?
(A.) Your phone number and mailing address (B.) A Recent photo of yourself (C.) Testimonials (D.) About me page (E.) None (F.) At least two of the above (G.) All of the above
Again, the right answer here is crystal clear. The more trust-inviting your social profiles are, the better!
Check out the following article for more details on this very important issue.
Q10: How are you incorporating video into your overall social media marketing strategy?
(A.) You create house-tour videos and create personal videos to discuss Real Estate trends and answer reader’s questions (B.) You do not have time for videos! (C.) You have few house-tour videos only.
I firmly believe that videos are the ultimate ice-breakers that a Realtor can use to create a bond of trust with his target clients. The following articles discuss how you can create a profitable Real Estate business using video.
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