Hottest Social Media Tips, Tricks and News

On-Ramp: Planning Your Cost Structure

Author: Aaron Eden

31 Mar 2012

Here is another installment of our #On Ramp book for real estate agents. We take an in-depth look at the costs involved in marketing, operating and promoting your business, with examples of how online and offline interaction come together to a complete marketing system. We would love your feedback regarding other fees or costs you incur as an agent? Are we missing anything?

- Aaron & Chris
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Tags: broker fees, business plan, commissions, cost of doing business, cost structure, marketing plan

Garious List: Top 20 Social Media Posts – March 2012

In: Innovative Minds|Real Estate 2012|Social Influence|Social Media Education|Social Media Trends

Author: Heba Hosny

29 Mar 2012

I am very excited to present our top 20 social media picks for March 2012. The social scene is brimming with great content that we assimilated from several resources for your reading pleasure. Read the rest of this entry »

23+ Tweetable Tips For A Real Estate Blog That Sells!

In: Real Estate 2012|Social Media Education

Author: Heba Hosny

27 Mar 2012

“I love this Realtor’s blog! S/he is the best in the industry. S/he will be the first Real Estate agent I call when I need a new home.”

Would you love your potential clients to describe your blog this way? I bet you would! Read the rest of this entry »

On-Ramp: Planning Your Marketing Channels

In: On-Ramp Book

Author: Aaron Eden

24 Mar 2012

How do you choose which marketing channels you connect with customers on? In this section, taken from our #OnRamp book, we delve into the depths of understanding what phase your customer is in currently, and how to cater your marketing communications to them personally. We also talk about Inbound and Outbound marketing, with examples of how real estate agents can use each of those effectively. Remember, this post is just a small piece of the greater body of work we are putting together for you, but we would still love to hear your feedback. Please help us improve!

-Aaron & Chris

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From Unpredictability to Profitability! Realtors’ Shortcut to SM Sales

In: Garious Gets Social!|Real Estate 2012|Social Influence

Author: Heba Hosny

22 Mar 2012

Ever wondered what differentiates winners from “whiners”?

Winners can easily turn setbacks into opportunities, while whiners waste their time and energy playing victims.

You must have a winning attitude to succeed in business and with the apparent (and often annoying!) unpredictability of social media, you must build your adaptive muscles if you want to survive this ever-changing virtual jungle!

Here is the deal: Some Real Estate pros are making it big time on social media; while others still can’t see tangible results out of their time-consuming SMM efforts.

If you want to join the winning team, you must learn to how to turn unpredictability into profitability! Read the rest of this entry »

New Facebook Page For Realtors (3) Master Milestones, Pinning & Beyond

In: Real Estate 2012|Social Media Education

Author: Heba Hosny

20 Mar 2012

Facebook is full of surprises! Some of them were shocking and disappointing, especially that some of them were abrupt and we had to accept and live with these changes without a warning.

Lucky for us, Facebook was kind enough to give a generous notice (until Mar. 30) before the new pages Timeline Read the rest of this entry »

5 Ways Facebook Page Cover Image Can Make (Or Break!) A Real Estate Biz

In: Real Estate 2012|Social Media Education

Author: Heba Hosny

15 Mar 2012

Last Tuesday, I discussed the impact of Facebook pages Timeline on Real Estate businesses, focusing on how Realtors can make the most out of the new design and layout of the pages.

Since first impressions are lasting, I decided to dedicate this article to discuss Facebook page cover image best (and worst!) practices for Real Estate professionals. Read the rest of this entry »

Should Real Estate Agents Be Sold on Pinterest?

In: Real Estate 2012|Social Media Education

Author: Heba Hosny

14 Mar 2012

This article is a guest blogging contribution by: Dave Thomas

As real estate agents young and old know, their industry can make them feel like they are on a rollercoaster ride at times.

Yes, there can be up and down periods in the marketplace, while there is oftentimes a lot of haggling back-and-forth between clients. That being said, how much influence should social media have in the life of a realtor? Read the rest of this entry »