Social media marketing is more than just counting…and 2012 may just be the year of real social media roi, where measuring the success of your campaign is more than just counting numbers.
Garious “Social Media Analytics For Dummies” post series covers everything you need to know about SMA KPIs. Today, learn Qualitative Versus Quantitative KPIs
Find out why KPIs (key performance indicators) are better than social media ROI. Measure your SMM campaign success using KPIs aligned to your business goals.
How to reach a specific audience on social media? How to ascertain your SM ROI? how to identify leads on Twitter? Check out David Letterman’s Top 10 SMM Questions
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